Proton has officially launched its first electric vehicle (EV), marking a significant milestone in Malaysia’s journey toward sustainable mobility. This launch aligns with the nation’s Environmental, Social, and Governance (ESG) goals, reinforcing commitments under the Low Carbon Mobility Blueprint (LCMB) 2021-2030 and Malaysia’s Net Zero 2050 aspirations.
As the automotive industry shifts away from fossil fuels, Proton’s entry into the EV market aims to reduce carbon emissions, promote clean energy adoption, and enhance Malaysia’s green transportation ecosystem.
How Proton’s EV Supports ESG Goals
🔋 Environmental Sustainability
✅ Lower Carbon Footprint: By transitioning from traditional internal combustion engines (ICE) to electric power, Proton’s EV helps reduce Malaysia’s greenhouse gas (GHG) emissions from the transport sector.
✅ Renewable Energy Integration: Proton is working with Tenaga Nasional Berhad (TNB) and charging infrastructure providers to power its EVs with renewable energy sources such as solar and hydroelectric power.
✅ Eco-Friendly Manufacturing: The production of Proton’s EV includes recycled materials, energy-efficient processes, and waste reduction initiatives in line with sustainable automotive practices.
👥 Social Impact
✅ Job Creation in the Green Economy: The shift toward EV production is expected to generate thousands of jobs in renewable energy, battery manufacturing, and EV maintenance.
✅ Affordable Green Mobility: Proton’s EV is designed to be cost-effective, making sustainable transportation accessible to a broader range of Malaysians.
✅ Public Awareness & Education: Proton plans to launch EV literacy programs to educate Malaysians about the benefits of electric mobility, charging infrastructure, and long-term cost savings.
🏛️ Governance & Policy Alignment
✅ Government Incentives & Policies: Proton’s EV rollout aligns with Malaysia’s Green Technology Master Plan 2017-2030, which includes tax incentives for EV buyers and investments in EV charging stations.
✅ Compliance with ESG Standards: Proton’s commitment to ESG reporting ensures transparency in sustainability efforts, from ethical sourcing of materials to responsible disposal of EV batteries.
Sustainable Partnerships & Charging Infrastructure
To ensure widespread EV adoption, Proton is collaborating with key stakeholders:
🔌 TNB & EV Charging Providers: Expanding Malaysia’s charging network to support long-distance EV travel.
🔋 Battery Recycling Programs: Partnering with green technology firms to repurpose and recycle used lithium-ion batteries.
🚗 Public & Private Sector Cooperation: Engaging with local councils and businesses to promote EV-friendly urban planning.
A Greener Road Ahead
Proton’s first EV is more than just a new car—it’s a commitment to a cleaner, more sustainable Malaysia. With government support, growing consumer awareness, and expanding green infrastructure, Malaysia is accelerating its transition toward a low-carbon transportation future.
By aligning with ESG principles, Proton is not only reducing environmental impact but also contributing to Malaysia’s economic and social progress in the green mobility era.
Sources & References:
1️⃣ Malaysia’s Low Carbon Mobility Blueprint (LCMB) 2021-2030 – https://www.mestecc.gov.my
2️⃣ Proton’s Sustainability & ESG Report – https://www.proton.com
3️⃣ Green Technology Master Plan 2017-2030 – https://www.greentechmalaysia.my
4️⃣ Malaysia’s Net Zero 2050 Roadmap – https://www.ketsa.gov.my
