March 9 – Malaysia has secured the fourth position in Asia for its commitment to environmental sustainability and responsible tourism, based on the Sustainable Travel Survey 2025 conducted by Agoda.
- The survey highlights the growing environmental consciousness among Malaysian travelers.
- 80% of Malaysians consider sustainability when making travel plans, exceeding the Asian average of 68%.
- This ranking reflects Malaysia’s progress in promoting sustainable tourism and environmental conservation.
Key Findings from the Survey
1. Preference for Off-Peak Travel
- 24% of Malaysian travelers opt to travel during non-peak seasons.
- Reduces crowding at popular destinations and lowers environmental impact.
- Supports balanced tourism development across different regions.
2. Increased Demand for Eco-Friendly Accommodations
- 19% of travelers choose hotels and resorts with sustainability certifications.
- Encourages the hospitality industry to implement:
- Energy-efficient solutions such as solar power and LED lighting.
- Water conservation initiatives like rainwater harvesting and reduced water waste.
- Sustainable waste management practices, including plastic-free policies and recycling programs.
3. Support for Local Businesses & Communities
- 18% of travelers prioritize local businesses and community-based tourism.
- Contributes to economic sustainability and cultural preservation.
- Encourages ethical and responsible tourism practices.
Malaysia’s Sustainability Efforts and ESG Commitments
The country’s focus on sustainable tourism aligns with its broader Environmental, Social, and Governance (ESG) goals:
1. Strengthening the Green Economy
- Encourages investment in eco-tourism, sustainable infrastructure, and green technology.
- Supports low-carbon initiatives under the National Energy Transition Roadmap (NETR).
2. Enhancing Malaysia’s Position as a Sustainable Travel Destination
- Attracts eco-conscious international tourists.
- Strengthens Malaysia’s reputation as a leader in responsible tourism in Southeast Asia.
3. Encouraging Industry-Wide ESG Adoption
- Encourages hotels, resorts, and tour operators to adopt ESG-driven business practices.
- Supports Malaysia’s commitment to net-zero emissions by 2050.
Industry Perspective
According to Agoda’s Country Director for Malaysia and Brunei, Fabian Teja:
- Malaysian travelers are increasingly prioritizing sustainability in travel choices.
- Agoda continues to promote eco-friendly travel solutions.
- The travel industry is expected to accelerate green initiatives in response to rising demand for sustainable tourism.
Conclusion
Malaysia’s fourth-place ranking in Asia for environmental sustainability awareness reflects its ongoing efforts in sustainable tourism and ESG integration.
- Tourists are adopting more responsible travel habits.
- The hospitality sector is responding with sustainable initiatives.
- Malaysia is well-positioned to lead in sustainable tourism and environmental conservation.
For more information, visit: Sinar Harian – www.sinarharian.com.my/article/716094/berita/nasional/malaysia-di-kedudukan-keempat-prihatin-terhadap-kelestarian-di-asia
